What do Gen Z students, small boutique owners, and corporate merch buyers all have in common?
They’re all stocking up on wholesale crewnecks—and not just for the price.
The humble crewneck sweatshirt has gone from background basic to a top-selling staple in the loungewear market. And as trends shift toward comfort-first fashion with minimal branding, bulk crewneck sweatshirts are showing up everywhere—from influencer closets to college bookstores.
Let’s break down exactly why this trend is heating up and how your business can take advantage.
The Loungewear Boom Is Bigger Than You Think
More than 60% of adults say they now prefer comfort over fashion when choosing what to wear daily, according to a McKinsey fashion report.
This isn’t just about staying cozy at home.
Remote work, hybrid office models, and even casual-first dress codes have made crewnecks a year-round essential. Consumers want something that feels good, looks clean, and can handle a morning Zoom call or a weekend Target run.
And they’re buying in bulk—especially through wholesale sweatshirts retailers who deliver both quality and affordability.
Why Wholesale Crewnecks Are Dominating
1. Consistency and Versatility
Launching a brand or outfitting a team? You need gear that feels the same every time.
Wholesale crewnecks deliver reliable quality, so you can focus on design—not worrying about fit or fabric changes.
They’re also a blank canvas.
You can print, embroider, dye, distress, or layer them. Minimalist? Perfect. Graphic-heavy? Still perfect.
2. Cost-Effective at Scale
Let’s talk numbers.
Buying bulk crewneck sweatshirts can save businesses between 30% and 50% compared to individual retail pricing, depending on the supplier and order size (Statista).
This is why you’ll see startup brands ordering hundreds of neutral-toned crewnecks at a time.
At Three Layer, for example, customers can buy direct from a U.S.-based supplier and skip overseas lead times or sketchy shipping delays.
3. Eco-Conscious Buying Options
Today’s buyers care about impact—not just price.
That’s why many are choosing wholesale sweatshirts made with ethically sourced materials.
Three Layer uses 100% cotton fleece that’s soft, durable, and easier on the planet.
And when you buy in bulk, you reduce excess packaging—something eco-conscious brands are proudly highlighting in their marketing.
Who’s Buying—and Why?
Creators and Small Businesses
With the print-on-demand boom and platforms like TikTok fueling trend-based buying, creators are designing their own crewneck collections.
They love wholesale sweatshirts because they’re easy to customize and ship. No major startup capital required.
Corporate Teams and Events
Company retreats, college events, volunteer groups—they all want comfortable, cohesive team gear.
Crewnecks hit the sweet spot between stylish and functional. Plus, they fit a wider range of body types than other apparel options.
Retailers and Boutiques
Independent shops are now carrying unbranded crewnecks to let customers create their own style.
These retailers often go through bulk crewneck sweatshirts monthly—especially when seasonal color drops hit.
What Makes a Great Wholesale Sweatshirt?
Not all crewnecks are created equal.
Here’s what savvy buyers are looking for in 2025:
- 100% cotton fleece: softer, warmer, and better for sensitive skin
- Midweight feel: ideal for layering without overheating
- Unisex fit: more flexible inventory and easier sizing
- No branding: a clean slate for your designs or just minimalist appeal
- Quick shipping and low MOQs: especially important for small businesses
At Three Layer, every wholesale crewneck is garment-dyed and enzyme-washed, which means it arrives soft and ready to wear. No stiff, scratchy feeling. No shrinkage surprise after the first wash.
Tips for Buying Crewnecks in Bulk
Whether you’re buying 50 or 5,000 units, here are some quick things to keep in mind:
- Order color samples first. Even slight dye differences matter for brand consistency.
- Check the sizing charts. Make sure you’re accounting for shrinkage or oversized fits.
- Ask about custom services. Some suppliers offer relabeling, packing, or drop-shipping.
- Review return policies. A reliable vendor will have transparent terms in place.
Looking to get started? Three Layer offers a low 36-unit minimum order and bulk pricing that works for first-timers and high-volume clients alike.
Ready to Ride the Loungewear Wave?
The loungewear market isn’t slowing down.
Crewnecks, especially when bought wholesale, are becoming the backbone of comfort-driven wardrobes and merch drops.
Whether you’re a designer chasing your next viral launch or a business leader refreshing your team gear, wholesale sweatshirts offer the flexibility, quality, and price point that make them a smart move.
Explore wholesale crewnecks at ThreeLayer.com—and join the brands who’ve already tapped into the comfort economy.
Need help choosing the right crewneck or want to request a sample? Contact our team to get started today.